It’s a tabloid format, the same width, and a shade longer than its main competitor publication in Manchester, the Manchester Evening News, an article about which appears on page 13.

The North West Enquirer has 80 pages, plus a 32-page pull-out property section entitled ‘The Market’. It costs £1.

There is a strong emphasis on photography. I counted over 80 photographs in the main paper, including nearly 20 half or full page images, and 12 monochrome.

A centre spread ‘Then and Now’ features a fascinating view of Liverpool city centre by Edward Chambré Hardman from 1946, with a present day digital photo taken by James Glossop for comparison.

There’s also a review of photographer Graham Finlayson, with a superbly atmospheric black and white photo taken in Salford in 1960.

I also counted well over 20 ads, including a few full page and a double page ad for Manchester United conference facilities, with a large format and not very impressive photo of the MUFC ground.

Interestingly, there are no tv or arts listings because - it’s explained in the introduction by editor Robert Waterhouse - that information is well provided elsewhere. And there is a section of international news stories with content syndicated from the International Herald Tribune. Presumably this allows journalistic resources to be focused on the North West content.

For the first time, a newspaper takes a North West regional view, from Congleton in the south to the Lake District in the north. The North West identity runs through the content of many articles, and can be seen in the weather map on page 30 - which also includes north Wales, and the charts with tide times from Holyhead to Silloth.

Printing of the newspaper has been ‘outsourced’ to the east - Horncastle Lincolnshire.

EOM says: It’s great to see a newspaper giving expression to the North West identity. I’m glad to see there’s a good emphasis on photography and in an age when media standards seem always to be slipping downmarket, the look and feel of the North West Enquirer is definitely upmarket and business-orientated.

My pristine first edition will be wrapped in clingfilm and put into storage. I hope that in 10 years time the North West Enquirer will still be there.

The North West Enquirer is based at: Bank House, Faulkner St, Manchester M1 4EH. Visit the website www.nw-enquirer.co.uk.